{"id":5619,"date":"2026-07-18T07:02:26","date_gmt":"2026-07-18T07:02:26","guid":{"rendered":"https:\/\/www.sebastien-auziere.fr\/blog\/?p=5619"},"modified":"2026-07-18T07:02:43","modified_gmt":"2026-07-18T07:02:43","slug":"brigitte-and-emmanuel-macron-k-pop-enthusiasts-their-unexpected-presence-at-the-bts-concert-causes-a-sensation","status":"publish","type":"post","link":"https:\/\/www.sebastien-auziere.fr\/blog\/en\/brigitte-and-emmanuel-macron-k-pop-enthusiasts-their-unexpected-presence-at-the-bts-concert-causes-a-sensation\/","title":{"rendered":"Brigitte and Emmanuel Macron, K-Pop enthusiasts: their unexpected presence at the BTS concert causes a sensation"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Brigitte Macron<\/strong> and <strong>Emmanuel Macron<\/strong> surprised everyone by attending the concert of <strong>BTS<\/strong> at the <strong>Stade de France<\/strong> on <strong>July 17<\/strong>: their appearance on the giant screens, the crowd&rsquo;s ovation, and a public post by Emmanuel Macron on Instagram attest to this unexpected presence. The event created a sensation and confirmed the significance of the meeting between the French political world and <strong>Korean music<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In brief:<\/strong> the <strong>presidential couple<\/strong> was among the <strong>88,000<\/strong> spectators, Emmanuel Macron shared a video welcoming everyone to \u00ab\u00a0Paris,\u00a0\u00bb and Brigitte Macron, who openly enjoys <strong>K-Pop<\/strong>, has already mentioned her taste for the genre on television. To revisit the events of the evening, check out the <a href=\"https:\/\/www.rtl.fr\/culture\/musique\/emmanuel-et-brigitte-macron-au-concert-de-bts-leur-apparition-sur-les-ecrans-geants-declenche-les-cris-du-stade-de-france-7900655858\">report by RTL<\/a> and the account from the <a href=\"https:\/\/www.leparisien.fr\/culture-loisirs\/musique\/direct-bts-en-concert-au-stade-de-france-vivez-le-show-des-stars-de-la-k-pop-17-07-2026-ET7OO2ADKREC5AT4LDUJPU3P5Q.php\">Parisien<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">An unexpected presence at the heart of the Stade de France<\/h2>\n\n<p class=\"wp-block-paragraph\">On July 17, the <strong>BTS concert<\/strong> brought together <strong>88,000<\/strong> people for a 2-hour and 15-minute show, and the presidential couple stood out by appearing for a few seconds on the giant screens to the cheers of the ARMY. Emmanuel Macron specified in his Instagram post that he was \u00ab\u00a0a few meters behind the pit,\u00a0\u00bb an image that was widely shared on social media and in the press. It was a real sensation.<\/p>\n\n<h2 class=\"wp-block-heading\">Brigitte Macron and K-Pop: a shared passion<\/h2>\n\n<p class=\"wp-block-paragraph\">Brigitte Macron mentioned her interest in <strong>K-Pop<\/strong> on TF1 in January, citing groups like <strong>BTS<\/strong> and Blackpink, and she has already contributed to bringing stars for charity events. Her closeness to South Korean culture was strengthened during the official visit to Seoul in April, where the couple met with artists and inaugurated the Pompidou Hanwha Seoul Center. This cultural story partly explains their presence at the concert.<\/p>\n\n<h3 class=\"wp-block-heading\">The show, the reaction of artists and fans<\/h3>\n\n<p class=\"wp-block-paragraph\">The BTS show, praised for its 360\u00b0 stage, choreography, and final fireworks, was described as a \u00ab\u00a0historic moment\u00a0\u00bb by the media. The group members thanked the audience in both French and Korean; Jimin referred to a \u00ab\u00a0unique audience in BTS history.\u00a0\u00bb The ARMY erupted with joy when the presidential couple was filmed, amplifying the media impact of the evening.<\/p>\n\n<h2 class=\"wp-block-heading\">Social media, image, and media echo<\/h2>\n\n<p class=\"wp-block-paragraph\">Emmanuel Macron, active on Instagram with his <strong>6.8 million<\/strong> followers, used the Korean heart gesture to greet <strong>BTS<\/strong>, a nod that was picked up by the press and cultural accounts. The presence of the <strong>presidential couple<\/strong> sparked articles and videos, as detailed by <a href=\"https:\/\/www.cnews.fr\/culture\/2026-07-18\/bts-emmanuel-et-brigitte-macron-apercus-au-concert-du-groupe-de-k-pop-au-stade\">CNews<\/a>, highlighting the fusion between cultural diplomacy and musical passions.<\/p>\n\n<p class=\"wp-block-paragraph\">To learn more about the connections between the Macron couple, their cultural commitments, and their encounters related to K-Pop, discover detailed analyses and accounts on <a href=\"https:\/\/www.sebastien-auziere.fr\/blog\/macron-japon-coree-kpop\/\">the behind-the-scenes of the visit to Japan and Korea<\/a> and the dedicated articles about cultural encounters on <a href=\"https:\/\/www.sebastien-auziere.fr\/blog\/macron-rencontre-k-pop\/\">sebastien-auziere.fr<\/a>, which provide a comprehensive overview of this shared fascination.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brigitte Macron and Emmanuel Macron surprised everyone by attending the concert of BTS at the Stade de France on July 17: their appearance on the giant screens, the crowd&rsquo;s ovation, and a public post by Emmanuel Macron on Instagram attest to this unexpected presence. The event created a sensation and confirmed the significance of the &#8230; <a title=\"Brigitte and Emmanuel Macron, K-Pop enthusiasts: their unexpected presence at the BTS concert causes a sensation\" class=\"read-more\" href=\"https:\/\/www.sebastien-auziere.fr\/blog\/en\/brigitte-and-emmanuel-macron-k-pop-enthusiasts-their-unexpected-presence-at-the-bts-concert-causes-a-sensation\/\" aria-label=\"En savoir plus sur Brigitte and Emmanuel Macron, K-Pop enthusiasts: their unexpected presence at the BTS concert causes a sensation\">Lire plus<\/a><\/p>\n","protected":false},"author":9,"featured_media":5617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[816],"tags":[898,14004,14007,1153,2183],"class_list":["post-5619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brigitte-macron-en","tag-bts-en","tag-concert-bts-en","tag-emmanuel-macron-en","tag-k-pop-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brigitte and Emmanuel Macron, K-Pop enthusiasts: their unexpected presence at the BTS concert causes a sensation - Fan site S\u00e9bastien Auzi\u00e8re<\/title>\n<meta name=\"description\" content=\"Brigitte et Emmanuel Macron font sensation au concert de BTS, r\u00e9v\u00e9lant leur passion inattendue pour la K-Pop et s\u00e9duisant les fans.\" \/>\n<meta name=\"robots\" content=\"index, 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